Our Story

Built by Accountants Who Got Tired of Guesswork.

Ledger started in 2011 with a simple frustration: business owners were making six-figure decisions on financial statements they didn't fully understand. Fifteen years later, we're still solving that problem — just for a lot more clients.

2011Year Founded
2,000+Clients Served
$200M+Tax Savings Identified
98%Client Retention
Ledger accountants reviewing financial reports
OUR MISSION

Clarity Is the Product. The Numbers Are Just the Material.

We believe every business owner deserves to understand their own financial position — not just receive a report about it. That belief shapes how we hire, how we communicate, and which clients we take on.

Plain-English Reporting

No jargon dumps. If a client can't explain their own numbers back to us, we haven't done our job.

Fixed, Transparent Pricing

No billable-hour anxiety. You know the cost of the engagement before it starts.

Advisors, Not Just Preparers

Every engagement includes a strategy conversation — not just a filed return.

WHAT WE VALUE

The Principles Behind Every Engagement

These aren't posters on a wall — they're how we decide who to hire, which clients to take, and how we handle a bad quarter.

Accuracy Without Exception

Every filing and report goes through a second-reviewer process before it reaches you.

Straight Talk, Always

If a decision is risky or a number looks off, you hear it from us first — plainly.

Proactive by Default

Strategy conversations happen on a calendar, not just when a deadline forces one.

Long-Term Relationships

We measure success in years of partnership, not billable engagements closed.

OUR JOURNEY

From a Two-Person Office to a National Practice

2011

Ledger Opens Its Doors

Founded in San Francisco by David Whitmore, CPA, with a single focus: tax preparation for local small businesses.

2015

Bookkeeping & Payroll Added

Clients kept asking for more than tax season help. We built out monthly accounting and payroll services in response.

2019

Fractional CFO Practice Launches

Growing clients needed executive-level financial strategy without a full-time hire. Our advisory arm was born.

2026

2,000+ Businesses, Nationwide

Today our team supports clients across the country in six core industries, entirely on modern, cloud-based tools.

THE TEAM

The People Behind Your Numbers

Licensed CPAs and advisors who bring both technical depth and genuine business judgment to every engagement.

Portrait of David Whitmore, Managing Partner, CPA

David Whitmore

Managing Partner, CPA

Portrait of Rachel Okafor, Director of Tax Strategy

Rachel Okafor

Director of Tax Strategy

Portrait of Marcus Marchetti, Head of Business Advisory

Marcus Marchetti

Head of Business Advisory

Portrait of Elena Chen, Fractional CFO Lead

Elena Chen

Fractional CFO Lead

LET'S TALK NUMBERS

Ready for a Financial Partner Who Keeps You Ahead?

Book a free consultation and get a clear, no-obligation plan for your tax, accounting, and advisory needs.

No obligationResponse within 1 business dayFree initial review of your books
Financial advisor consulting with client